Email Revenue Opportunity
How much revenue could your email programme really generate?
Estimate additional annual revenue from improving your email marketing programme against recognised ecommerce benchmarks. Results are indicative, not guaranteed.
Your ecommerce inputs
15%
0%20%40%
Used for benchmark commentary — does not change the calculations.
Estimated Annual Email Opportunity
£293,250
Potential additional annual revenue if your email programme performs at strong ecommerce benchmark levels (25% of online revenue attributed to email).
Current annual email revenue
£439,875
Total annual online revenue
£2,932,500
Current email share
15%
Good
20% email contribution
£146,625
Annual uplift
Monthly email revenue£48,875
Annual email revenue£586,500
Strong
25% email contribution
£293,250
Annual uplift
Monthly email revenue£61,094
Annual email revenue£733,125
Best in Class
35% email contribution
£586,500
Annual uplift
Monthly email revenue£85,531
Annual email revenue£1,026,375
Opportunity Gauge
Where your current email contribution sits versus ecommerce benchmarks.
Status: Developing
0–10% Needs Attention
10–20% Developing
20–30% Healthy
30%+ Excellent
Personalised Recommendations
Programme is on track
Your programme is broadly aligned with ecommerce benchmarks. Continue investing in segmentation, deliverability and automation coverage across the customer lifecycle.
Fashion benchmark: Fashion brands with strong lifecycle programmes often see 25–35% of online revenue from email, driven by frequent releases and repeat buyers.