CRO Calculator
What's a conversion rate lift actually worth?
Move the sliders to model the revenue impact of a conversion rate improvement on your store.
Your current numbers
100,000
£250,000
2.00%
+20%
Implied AOV: £125 · Projected CR: 2.40%
Monthly revenue uplift
£50,000
£600,000 additional revenue over 12 months
Current
£250,000
Projected
£300,000
Current vs projected
Indicative model. Assumes a linear relationship between conversion rate and revenue at constant traffic and AOV. Real-world results depend on test design, segment mix and seasonality.